How To Attract More Buyers To Your EBay Auctions In 5 Minutes
If you are looking for some guidance on how to attract more buyers to your auctions, then you will want to read this article. Specifically, I will go over proper ad design, attractive offers and buyer trust. After you are finished reading this article, you will be ready to attract far more buyers to your auctions.
Creating Great Ads
Ad design is a critical aspect of enticing purchasers to an eBay auction. There’s a great amount of info on the web and as the seller you have only moments to capture a purchaser’s attention. Naturally, you will want to use high quality photographs with close ups in order to succeed. Also, be sure the correct keyword for your item is utilized in the advert. Many people forget to use the keywords which causes the item not to be at all discoverable in a search results.
Occasionally buyers will be chasing the actual thing you’re selling but if you’ve not placed correct keywords in the ad, then they won’t see your ad. Furthermore, your ad should look visually appealing. Even if you need to take a few photographs, make sure that each detail in the picture is showing a prominent feature or benefit.
When you are setting up an advertisement in order to sell something, you are making an offer. Be sure that your offer has elements within it that are interesting to the buyer. In other words, think about the sale from the customer’s point of view. What do they want? What can your product offer them?
Many individuals have discovered that putting up the “best offer” option inspires customers. Also, it helps if you’ve got a product that’s in demand. It’s a better position to be selling something that everybody wants than it is to be selling something nobody has ever heard about before. Please note – there are limitations to the ‘best offer option’ – including: * It is available for listings using the fixed price and Classified Ad formats, and in eBay Motors. * Best Offer isn’t available for auction-style listings. * Best Offer isn’t available in every category.
One superb way to generate a sense of goodwill with a purchaser is to supply free shipping. Folk always jump at the free delivery offer since everybody hates to pay those delivery charges.
Another neat idea is to use loss leaders. This is fundamentally when you publicize a couple of your product at a very low price to get many patrons into your store. Then you can more than make up the loss on the extra sales that you are going to make from the other items in your store. Shops do it when they run sales and they do it for a reason : it works.
Another idea to consider is whether you should focus on a particular niche or not. By concentrating on a niche you can build your credibility as the most trusted source for ‘PRODUCT X’.
If your product has a brand name, then use it and in truth use it in the headline of the ad. Brand names comfort folks, because they feel like they can trust it.
Buyer trust is a crucial aspect of a business transaction. Some ways to inspire buyer trust include offering a money back guarantee. This shows that you stand behind your product. In fact, in some industries a money back guarantee is in fact an industry standard. People will look askance at you if you don’t offer a money back guarantee because everyone else does.
Another important consideration in terms of building buyer trust are your feedback scores. It is important to nurture and grow your feedback score by giving feedback consistently and encouraging buyers to leave feedback once they have purchased.
Warning: Most people ignore the above because they can’t be bothered – don’t make the same mistake, you will just end up with mediocre results – take 5 mins to implement these suggestions and you will attract more buyers to your eBay auctions.